I noticed that Miller’s Kenpo Karate Dojo, located on East Main Street in Bradford has recently updated their website. As a website designer I couldn’t help but notice some of the things their webmaster is doing right.
Often, your website is the first introduction people have to your business. Like they say, “You only get one chance to make a good first impression”. Too often designer get caught up in fancy intros, flash graphics, and meaningless paragraphs designed for search engines. I want to know about your business and what it will do for me.
When you see the MillersDojo.com home page everything you want to know about the business is one click away. I can find out what American Kenpo is, the programs offered, the class schedule, and the site addresses the important question, “Why Miller’s Dojo” right away.
In addition, the site makes extensive use of video. Almost anyone can get their hands on a camcorder. The state of web design right now makes it so easy to put video on your website. If a picture is worth a thousand words, a video can say so much more. I think every small business has thought about having a television commercial, but the cost is just too much. Adding a few short videos to your site can say volumes more than trying to cram everything into a 15 second spot. A TV commercial has the additional burden of trying to grab their attention. Your audience is visiting your site because they already have some interest in you.
After a few minutes on the MillersDojo.com I really had a sense of what they are all about. The home page has a personal introduction from Sensei Mike Miller (4th degree black belt). There is a really nice video showing the Sensei and students in action, and there are even a few video training lessons.
The webmaster, Rich Platko, isn’t a professional designer. He simply has an interest in promoting the business. There are so many tools available to create a website that require almost no knowledge of web design. The secret is having the desire to promote your business, or whatever the subject of your site is.
MillersDojo.com isn’t the ultimate in web design, but it uses some very important basic principles to get the job done, and that’s what is important.